Campaigns // Indigenous Road Safety

Indigenous Road Safety

Since 2006 the Office of Road Safety and Goolarri media have forged a strong working partnership to deliver Indigenous specific road safety messages to the people of the Kimberley.  Goolarri Media was recognised in 2006 and 2007 by winning AVPA (Australian Video Producers Awards) for their drink driving television commercials.

Advertising is written and produced by Aboriginal people for Aboriginal people.

Goolarri Media is a not-for-profit media and events organisation based in Broome, Western Australia.  This nationally recognised organisation produces and delivers television and radio services to the Kimberley region of Western Australia as outlined by the following map.  

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To use or reproduce these campaign materials, please email a completed Request to Reproduce Copyright Materials to ors@mainroads.wa.gov.au.

WA Road Deaths
70 deaths as at 23 May 2013.
Same time last year: 67 deaths

Click here for more statistics.
Current Campaign - Seat Belts
Our seat belts campaign reminds you to belt up to protect yourself, because you are important to a lot of people.
Find out more here.
Current Campaign - Speed
Do whatever you can to stop speeding on our roads, because Police will be doing whatever they can.
Find out more here.
Current Campaign - Drink Driving
Drink driving contributed to over 20% of fatal road crashes in 2011. This campaign supports the community’s attitudes around the social unacceptability of drink driving. Find out more here.
Join us online!
Show your support, join our conversations and keep in touch with our speed and seat belt campaigns on Facebook. 'Like' us at Enjoy the Ride and Belt up.
Current Campaign - Speed
Does the way we live have to determine the way we drive? There is a better way.
Find out more about the Enjoy the Ride campaign.
Current Campaign - Drink Driving
This campaign supports the 'Anywhere, Anytime' approach to drink driving enforcement activities by WA Police.
Find out more here.